Senior Digital Marketing Manager Roles & Responsibilties

Senior Digital Marketing Manager Roles & Responsibilities

Senior Digital Marketing Manager Roles and Responsibilities

* Understand business objectives and needs.

* Develop, implement and manage marketing campaigns.

* Achieve maximum ROI in paid search campaigns by collecting and analyzing data, identifying trends and insights.

* Manage the expense and budget of campaigns and estimate monthly costs.

* Create campaigns on social media platforms.

* Develop strategies that drive customers to the website.

* Enhance brand awareness in digital space.

* Use advanced metrics to measure the success of a marketing campaign

* Track, report and analyze website analytics and PPC campaigns.

* Maintain consistent brand messaging throughout all platforms

* Keep up to date on the latest social media trends

* Optimize marketing conversion paths, and lead to conversion rate.

* Managing and optimizing CTAs, landing pages and lead generation forms

* Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and advertising using web analytics tools

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